Missed our March Webinar series? Check out all our program webinar recordings on our YouTube channel linked here.
Tufts Marketing Essentials is a two-week immersive experience for high school students interested in learning marketing concepts and strategy that they can apply to their own lives and future careers.
The skills of marketing touch upon several business and professional domains and can be applied across a range of contexts.
From this experience, students will gain an introduction to fundamental marketing concepts and a practical and hands-on approach to the application and use of marketing tools and ideas. They will explore the importance of a marketing orientation and a customer focus and evaluate the range of methods available to the marketer, from traditional marketing through to digital marketing. Students will evaluate these various tools and apply them in practice with innovative and exciting practical examples and cases.
Our interactive workshops are taught by the same professors and thought leaders who teach these concepts to our undergraduate and graduate students. Students will spend time with mentors drawn from Tufts students and alumni who will be their guides to marketing and entrepreneurship learning opportunities and resources at Tufts.
This program is run in partnership with Tufts Gordon Institute. For over three decades, Tufts Gordon Institute (TGI) has provide students with the knowledge and skill they need to lead both teams and entire companies. TGI provides students with the practical leadership tools necessary to develop and innovate ideas that will make a difference in the world. Our alumni have become leaders in an array of public, private, and non - profit companies representing all industries from biotech to finance to technology R&D.
Introduction to fundamental marketing concepts
Explore the importance of marketing orientation and customer focus
Evaluate the methods of marketing from traditional marketing to digital marketing
Upon completion, students will have taken their first step towards becoming problem solvers in the contemporary world of marketing.
•Mastering the key concepts, theories, and principles of marketing
•Application of marketing skills and knowledge to practical challenges with the tools and approaches relevant to overcome challenges in a changing world
•Developing problem solving approaches to deliver creative solutions to contemporary marketing problems
Note: this page represents our best expectations for the program we will deliver, but is subject to change. We will update this page as new information becomes available.
Not for you? Check out one of our other programs.
Meet Your Program Staff
Will Trevor, Program Lead
Will serves as the senior administrative leader of Tufts Gordon Institute and has overall responsibility for administrative and operational functions, including finance, personnel administration, faculty services and support, student services, research administration, facilities and property management, and health and safety. He is the primary liaison with other offices within the School of Engineering and Tufts University and serves to represent Tufts Gordon Institute and its administrative concerns as appropriate. Will's background is in marketing and higher education, and he has been involved in developing and managing online learning programs for over ten years.
All program orientations will begin on the Monday of the program start. During this required orientation, we will review the overall program schedule, discuss policies and safety, and answer questions. Staff will be on-hand to address any issues.
Check in for residential students is on Sunday preceding program start - see ‘Residential Student’ dropdown for more information
Students will be staying in on-campus housing or commute to campus, and each day will participate in interactive workshops lead by the same professors and thought leaders who teach these concepts to our undergraduate and graduate students. Students will spend time with mentors drawn from Tufts students and alumni who will be their guides to marketing and entrepreneurship learning opportunities and resources at Tufts. Students will also interact and learn from guest speakers from the industry. The deliverables will include team project work.
No additional materials will be necessary for participation in this program at this time.
Accessing Tufts Email
Critical university emails will go to your Tufts email address. You can access your Tufts email through a web‐based email reader used to manage your Tufts email. It includes calendar and contact management tools as well. You must read Tufts University email, since this is the primary way that the university will send you information about registration and payment. Access Tufts 365 via this link Access Tufts 365 via this link.
Many programs are also planning their own program-specific activities, often thematically relevant to the program content itself. Look out for these activities in the program description above and in the information provided after you enroll!
Tufts Pre-College Programs staff is developing a series of social activities throughout the program so that students can meet each other across programs and so that students can participate outside of program hours. These programs include both on campus and weekend excursions throughout the city of Boston. In the past activities have included Duck Tours, movie night, soccer, Guest speakers from a variety of disciplines, Lunch & Learns on topics such as goal setting, financial literacy and stress management, as well as Trivia Nights, Wellness Courses, and much more! Confirmed social activity details will be provided closer to program start.
Virtual students will have an opportunity to participate in a variety of virtual social engagements with students from different modalities of program. Students will have an opportunity to sign up for these events one week prior to the event start.
Life at Tufts
Whether you commute to our program, live with us on-campus, or participate virtually, we endeavor to make each moment of the student experience at Tufts memorable for our students. From our dorms to our dining halls, our athletic facilities to our check-in and orientation, all aspects of our programming are designed to inform and enable students to have a healthy, fulfilling, and safe summer.
Just five miles northwest of Boston, Tufts University’s Medford/Somerville tranquil campus sits on a hill overlooking the city. Our location offers a relaxed and safe campus environment with easy access to Boston.
Guidelines & Access
Students will have full access to the university’s facilities including the libraries, computer lab and student center. Students will also have full access to Tufts’ Steve Tisch Sports and Fitness center, featuring racquet courts, a swimming pool and cardio and weight-training equipment.
In addition, SMFA Studio Art Intensive students will have access to supervised studios and resources including, the W.Van Alan Clark Library, the media stockroom (where you can borrow any equipment necessary for your art), the School Store, the computer lab. See more details about our studios.
Health & Wellness
Tufts works hard to ensure the health and well-being of all of its students. Once accepted to the program, Tufts will ask all students to submit information related to their health and will collect details regarding allergies and accessibility concerns. Tufts and Residential Life staff will work together to ensure students’ routine medical needs are met.
Tufts also has procedures in-place for students with urgent or emergency needs, illnesses, or injuries. Our procedures combine on-campus and hospital-based care depending on the nature and severity of the issue. A student’s emergency contact will be notified, if one is provided, in the event of an issue. Please see our Health & Wellness Services page for additional information.
In any type of health & wellness emergency, students should immediately contact Tufts University Police at (617) 627-6911.
Please note: medical fees of any kind will be billed to the student and are not included in program fees.
Tufts University is considered very safe among U.S. college campuses. Although crime on campus is unusual, we do have an open campus in a major metropolitan area and we expect our students to exercise good judgment and responsibility as they navigate the campus. Tufts University maintains its own police department, on the job 24 hours a day, if an emergency arises. Each location is equipped with an emergency blue light phone system and residence halls require a current and valid Tufts ID card for entry and a mechanical key for access to bedrooms. Emergency processes and protocol will be reviewed during orientation.
For more information, please visit our Campus Safety page
To ensure the safety of our Pre-College students, we are closely monitoring the ongoing COVID-19 public health crisis, and following local, state, and federal guidance as it pertains to our Pre-College programming.
Please see University College's COVID-19 page for specific information regarding Pre-College COVID-19 policies and procedures.
Tufts University is not only a leading institution of higher education and academic research, but it is leading the nation in terms of higher education's response to our public health crisis.
For more information about Tufts' response and action planning regarding COVID-19: Please visit Tufts University's COVID-19 information.
Tufts takes the safety of its students seriously. All programs are staffed with resources appropriate to care for the size and nature of the program. Tufts makes reasonable efforts to secure background checks and to provide Title IX training to every staff person responsible for students in its Pre-College Programs.
Students are required to attend all elements of the program schedule and any expected absences must be communicated to program staff in advance. Tufts takes the safety of its students very seriously. As such, our current policy for Pre-College students states that students cannot be in a lab or leave campus during their program without the supervision of a staff member or explicit parental permission received through official processes.
Some elements of our supervision plan vary depending on how the student is interacting with our campus. Below is a brief overview of where to find information about this. Please note that not all programs offer Residential/Commuter/Virtual options, but the below applies when they do:
- Residential Students: safety in the dorms is also paramount. Please see the Residential Students section below for more information about how our Residential Life program is staffed.
- Commuter Students: the commute to campus and time outside of the program will not be monitored by program staff, although the Tufts University Police Department and other safety protocols (in which students will be trained) are available to Tufts community members at all times. Detailed information about traveling to each of our campuses, including details on parking, can be found here. Please check the course list if you do not know the campus on which your course meets. Please note: commuter students are not permitted to enter any residence halls on campus.
- Virtual Students: students are required to attend all elements of the program schedule and any expected absences must be communicated to program staff in advance. Tufts takes the safety of its students very seriously, even in the virtual environment. Students who enroll will receive more information about our virtual safety protocols.
Check-in will begin at 9am on the first Sunday of the program (or Monday, 7/3, for Tufts College Experience & Tufts Summer Research Experience). Students are welcome to arrive on campus and check in on Sunday between 9am and 5pm, between the hours of 12pm and 3pm if arriving by car. During check in, room assignments will be distributed and students will have the opportunity to meet their Residential Coordinator (RC) and roommates and unpack.
For students arriving from out of town on their program's arrival day between 9am and 5pm, there is a shuttle service from the airport and train/bus station for students arriving from out of state. All details about arrival and departure travel will be communicated after you have been admitted to the program.
Students arriving outside of the specified window should be in-touch with us to discuss what accommodations can be arranged. While we make reasonable efforts to accommodate students who need to arrive early or depart late, we cannot guarantee the same services will be available to students arriving or departing outside of the specified windows.
Residential Students will get the full Tufts University experience by living on-campus in one of Tufts' Undergraduate dorms! Rooms are air-conditioned with 24/7 security and hospitality; accessible rooms may be available upon request.
Bedrooms will be doubles on a common hall. Halls are divided by gender and age and students are grouped into smaller communities known as Resident Advisor groups. Roommates and RA groups are determined based on the pre-program housing questionnaire and taking into account age and geographic diversity. Full bedding and towels will be provided and will be replaced weekly. Wi-Fi is available throughout campus.
Resident Coordinators (RCs) will live on each hall and will work to create a strong, supportive residential community. A Resident Coordinator's role is to support students in every aspect of their summer experience while serving as a mentor and active leader.
The residence hall is secured at all times and students are required to use a current, valid Tufts ID card for entry into the building. Each individual dormitory room is secured with either a mechanical or digital lock.
A dedicated residential staff oversees student safety during the entirety of the program. Students are honor bound to follow clear safety protocols whether on campus or in the city, and are required to use the buddy system during free time. Tufts takes the safety of its students seriously. All programs are staffed with resources appropriate to care for the size and nature of the program. Tufts makes reasonable efforts to secure background checks and to provide Title IX training to every staff person responsible for students in its Pre-College Programs.
See our policy section for additional information and please do not hesitate to contact us with questions and concerns.
Residential staff will support students as they adjust to living in a dormitory and being responsible members of a summer program community. The residence staff will include a director, senior staff and one resident advisor for every ten students. Prior to the program, residence staff will be trained to lead student groups, manage student conflict and resolution and oversee all safety aspects on program. They will begin the program well prepared to meet the needs of all Tufts Pre-College Program students.
Residential program fees include three meals per day and brunch / dinner on Sundays. All meals on the Medford/Somerville campus will be at Dewick-MacPhie Dining Center, conveniently located a few minutes from student housing. Dewick-MacPhie provides a wide variety of menu choices, including vegetarian, vegan, gluten-free, and an organic salad bar. All meals on the Boston Fine Arts (SMFA), Boston Health Sciences, or Grafton campuses will be provided through boxed lunches or by Tufts staff. Tufts staff will also provide meals for program related activities taking place off-campus. Tufts dining is able to accommodate most dietary restrictions and preferences. Please advise us of dietary needs during the application process.
Activities & Trips
We want your summer to be fun too! It is summer after all! Residential Life staff will be planning trips and activities throughout the summer that will allow students to make friends, build relationships, and relax from the world-class academic work they will be doing in the classroom.
Daily activities might include ice cream socials, midnight pancakes, trips to local coffee houses for poetry readings, lectures around campus, visits to Davis Square, etc. The cost of most of these activities will be included, however incidentals like coffee at the coffee house or public transportation fares for an optional activity will not be covered by the program.
Many programs are also planning their own program-specific activities, often thematically relevant to the program content itself. Look out for these activities in the program description above and in the information provided after you enroll!
Examples of past weekend trips include excursions to Six Flags New England, Crane Beach in Ipswich, downtown Boston, the Museum of Fine Arts, Duck Boat tours, Charles River Cruises, and more! Please note that weekend trips vary from year to year and these are only examples of the kinds of trips this program might include.The cost of any such excursions (including transportation, entrance fees, regularly scheduled meals, and supervision) is included in the cost of the program, although souvenirs, extra food, and other incidentals is not.
Note: We are closely monitoring the ongoing COVID-19 public health crisis, and following local, state, and federal guidance as it pertains to our residential programming. Information below is subject to change as the situation develops.
Commuting to the Program
We know that for some students, living on campus is not the best option. We welcome you to our program! For commuter students, the program will begin at 9:00am on the first Monday of the program with an orientation and end at 2:00pm on the last Friday of the program with a closing event. Saturdays and Sundays are not program days and commuter students are not expected on campus on these days. During each day of the program, commuter students should arrive on the Grafton campus at 9:00am, and proceed directly to their program's location. Adventures in Veterinary Medicine students have the option to meet at Medford and take the bus to the Grafton campus, or meet at the Grafton campus. Students must depart from campus by 6:00pm at the latest, though students may leave at the end of their afternoon sessions at 5:00pm on most days. Students remaining on campus past 6:00pm, arriving before 8:45am, or on non-program days will not be under the care of program staff (parents accept responsibility)
Commuter students and their parents are responsible for ensuring their student travels to and from campus safely and on time each day. Detailed information about traveling to the Medford / Somerville campus and the Grafton campus, including details on parking, can be found here.
Please note: commuter students are not permitted to enter any residence halls on campus. Breakfast / dinner are not provided for these students.
Students can purchase breakfast or dinner onsite with credit card, debit card, cash, or JumboCash. All meals on the Medford/Somerville campus will be at Dewick-MacPhie Dining Center, conveniently located a few minutes from student housing. Dewick-MacPhie provides a wide variety of menu choices, including vegetarian, vegan, gluten-free, and an organic salad bar. All meals on the Boston Fine Arts (SMFA), Boston Health Sciences, or Grafton campuses will be provided through boxed lunches or by Tufts staff. Tufts staff will also provide meals for program related activities taking place off-campus. Tufts dining is able to accommodate most dietary restrictions and preferences. Please advise us of dietary needs during the application process.
Application & Policies
|Application Opens||Deadline: All Materials||Deadline: Payment||Deadline: Enrollment Forms|
|December 1||May 1||May 15||June 15|
*Applications submitted after the payment deadline will require payment in full on admission to hold their seat.
- Entering high school grades 10-12 *or* a Spring 2023 high school graduate
Students electing to live in the dorms or to attend a residential program must be at least 15 at the start of the program and no older than 19 before the program end date.
Both domestic and international students are welcome to apply to and attend our Pre-College Programs, although please note we cannot sponsor visas for this program.
Non-Native English Speakers
If you indicate that English is not your primary language, you will be asked to submit evidence of English Language proficiency. Please see our "How to Apply" page for details.
Step 1: Complete an Online Application (Summer 2023 application coming soon)
The online application will ask you for the following information:
- Basic personal information, including parents/guardians and emergency contact (if you are under 18, we will contact a parent for permission to enroll)
- Contact information for 1 individual to submit a Letter of Recommendation - this individual can be a teacher, counselor, or mentor. We will contact this individual on your behalf
- Test scores - optional, unless you must submit scores as evidence of English proficiency
- Warrants and signatures
If you need to log back into this application after starting, click here: return to my application.
Step 2: Upload Your High School Transcript
During your application process, you will be asked to provide us with contact information for an official from your high school. They will receive an email with further instructions to upload your transcript.
Step 3: Parental Consent and Letter of Recommendation
As a part of your application, you will be asked to provide contact information for both a parent/guardian and a recommender. Once you submit your application, our systems will automatically email the parent/guardian and recommender you listed in the application with instructions for how to fill out the online permission or recommendation form.
Please note your application will not be considered submitted and review of your application will not begin until the materials from Step 2 and Step 3 have been received by Tufts Pre-College Programs.
Pre-College Admissions Decision
Once an applicant has submitted an application and all required admissions documents are received, the applicant will be considered for admission by the Tufts Pre-College Programs review committee for the specific program(s) to which they applied.
Decisions are made on a rolling basis and students will typically receive an official email informing them of their admissions status within 10 business days of Tufts receiving all required materials.
If you do not receive your email within two weeks of all materials being submitted, please contact us at firstname.lastname@example.org or 617-627-2926.
Disclaimer: This program is not related to Tufts University Undergraduate Admissions. Participation in this program does not result in admission to a Tufts University degree program. Tufts reserves the right to admit as requested, to deny admission, or to offer provisional admission. The program will not provide feedback to applicants if admission is denied.
Admitted students must do the following prior to the start of the program:
- A $550 deposit must be received within 10 days of admission until the payment deadline of May 15th or until the program fills, at which time enrollment is secured only by full tuition payment
- Complete all enrollment forms and/or follow-up requests prior to the stated deadline
Should the above not be completed prior to the stated deadlines, the student will be automatically withdrawn from the program.
Program Fees - Summer 2023
Key Financial Policies
Program Tuition & Fees: Residential- $5,500 & Commuter- $4000
- Includes: all program activities, various materials for use in skills-building activities, opening/closing events, and daily activities.
- Excludes: anything not explicitly stated above.
Non-Refundable Program Deposit: $550
- A pre-payment on program fees is required to reserve space in the program
- This deposit will be applied toward program fees and is not an additional fee
- The balance of payment for program fees is due upon notification of charges, and no later than May 15
- This deposit is non-refundable in the event of withdrawal from the program
Health Fees - TBA
Health Insurance: TBD, only if evidence of valid U.S.-based health insurance for the entire duration of the program is not presented (Summer 2022: $63)
- Coverage Dates: TBD
- Students carrying sufficient, U.S.-based health insurance valid for the entire duration of the program do not need to pay this fee
- All high school students enrolled in Tufts Pre-College Programs must carry valid U.S.-based health insurance valid for the entire duration of the program
- Students will be asked to provide evidence of sufficient insurance during the enrollment process. If your student has sufficient insurance, no further action will be necessary
- Those who do not have sufficient insurance will be automatically enrolled in and billed for a qualifying plan for the duration of the program. If evidence of qualifying insurance in presented by June 15, we will reverse the insurance enrollment and charges.
Vaccinations: TBD, only if evidence of required vaccinations is not presented (Summer 2022: $100-$300 per vaccine)
- Students who can demonstrate that all required vaccinations were received prior to the program start date do not need to pay these fees
- All high school students enrolled in Tufts Pre-College Programs must show evidence of required vaccinations during the enrollment process. If your student has all required vaccinations, no further action will be necessary
- Those who do not have all required vaccinations will be asked to provide further documentation or will be required to receive the vaccination, with parental consent, while on campus. If a student receives the vaccination while on campus the student will be responsible for the associated fee and grades / transcripts will be with-held for non-payment. If a student does not provide appropriate documentation or agree to receive the vaccination while on campus, Tufts reserves the right to remove the student from the program
Availability of Awards
Tufts Pre-College Programs are committed to aiding students from all backgrounds. Although we have only limited financial aid available, we do our best to distribute the funds to students for whom it can make the greatest difference in their ability to attend.
Financial Aid awards are made on a rolling basis to students with demonstrated need. We aim to provide enough aid to eligible students that they are able to successfully enroll and participate in the program. Seasonal aid awards are as follows:
- Fall: we currently do not offer aid for the Fall term
- Spring: we currently do not offer aid for the Spring term
- Summer: we will typically distribute awards monthly beginning in February and will continue until the enrollment deadline or until aid is fully distributed
- International students are not eligible for financial aid at this time. Families should expect to contribute to the remaining portion of the program cost as well as other expenses like travel, books, etc.
- We currently do not offer aid for students participating in our Leadership for Social Change Intensive
- Complete the Admissions Application for the pre-college program you would like to attend.
- During the application process, you will be asked to indicate whether you are interested in being considered for financial aid.
- After submission, you will have the option of completing a financial aid application in your student portal
- We will review your financial aid application. Your financial aid application will be considered for the next monthly aid award(s).
- If you receive an award,
- You will be notified by email of the amount of the award
- You will have 10 days (including weekends and holidays) to accept the award by completing your Financial Aid Award Form and submitting your deposit
- Tufts Pre-College Programs will then credit your student account with the amount of financial aid you received
- Please note: Your enrollment in the program is still contingent on payment of any remaining balance after the award is applied to your account, and on receiving your enrollment forms
- If you do not receive an award you will be notified via email
Please see the policies section of this website for a complete list of applicable policies.