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Course Description

Exploration of history of PR and marketing theory in the USA and how it evolved with and influenced media environment and public discourse. Traces evolution of mass persuasion using the writings of major thinkers in the field from the mid-nineteenth century to the present. Examines how these developed in parallel with social changes and uses case studies. Analyzes advertising, design, and public relations campaigns. Team project to create their own marketing communications plan for a product, person, place, or concept.

Affiliated With:

  • School of Arts & Sciences