Course Description

This course offers a comprehensive coverage of the fundamental issues in marketing and branding in nonprofits. The aim of this course is to arm students with the analytical skills and knowledge necessary to make, evaluate, and critique marketing and branding strategy decisions facing nonprofit organizations in an increasingly global arena. The course addresses how to craft a nonprofit marketing strategy; implement a coherent marketing plan and optimize the use of marketing resources, develop brand identity and positioning statements; leverage brand alliances and partnerships; and perform financial brand valuations.

Basic Enrollment Requirements: Unofficial Transcript - Bachelor's + 3.0 GPA.

Refund Policy: The refund policy for Courses at Tufts offerings is dependent on the offering type: whether the offering is a course, workshop or short course, or in-demand offering. Please refer to the section details to confirm the type of offering as well as any exceptions to the standard refund policy. The refund policies for each offering type are viewable here: https://universitycollege.tufts.edu/policies/refunds#Courses-at-Tufts-(Academic-Year--Summer-Session)

Remission Eligible: Yes; first day of term; all university policies apply.