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Course Description

Social media is revolutionizing health communication. Hospitals, health plans, public health organizations, government agencies, pharmaceuticals, and countless start-ups are on social media - Facebook, Twitter, YouTube, blogs, Pinterest, and other technologies - to reach new populations and engage healthcare consumers in new ways. Best practices have emerged for how healthcare organizations use social media technologies for health communication. The goal of this course is to provide the knowledge and skills to select and use social media appropriately for a healthcare or public health organization based on these best practices. The course will use case studies and bring in guest speakers from a variety of organizations to demonstrate how effective social media use is dependent on goals, resources, policies, and metrics.

Affiliated With:

  • School of Medicine - Public Health & Professional Degrees