Nutrition-Related Consumer Marketing

Course Description

Understanding the dynamic interplay between nutrition and marketing from both the consumer and marketer perspective is key to determining how to successfully market foods and beverages aligned with today’s wellness-focused consumer. In this course, students will examine the historical effectiveness of efforts by food companies, health advocacy organizations, and governments aimed at improving nutritional habits. Students will develop real-world skills used by marketing professionals which integrate an understanding of eating psychology, food purchasing decision-making behaviors and prevailing dietary guidance with marketing tactics including message development, influencer mapping and social media. By the end of the course, students will be able to leverage the power of food marketing to promote positive nutrition.

Basic Enrollment Requirements: Unofficial Transcript - Bachelor's + 3.0 GPA.

Instructor Approval: During registration, you will be asked to explain how you meet the pre-requisites for this course and to describe any relevant experience. The instructor will use this information to confirm your enrollment or will otherwise be in touch with you.

Refund Policy: The refund policy for Courses at Tufts offerings is dependent on the course length. Please refer to the section details to confirm any exceptions to the standard refund policy. The refund policies are viewable here: https://universitycollege.tufts.edu/policies#Refunds 

Remission Eligible: Yes; first day of term; all university policies apply.