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Course Description

This module explores the core principles of experience design and shows how these principles can be applied to the creation of compelling products, services, brands and environments. Topics covered include: the role of brand in experience design; approaches to customer understanding; the development of customer personas and journey maps; envisioning systems; experiential modeling; and designing for products and services. At the final session student teams present class projects and consider the role of experience design in business strategy. This course is only open to students in the MS Engineering Management Program.

Basic Enrollment Requirements: Unofficial Transcript – Bachelor’s Degree + 3.0 GPA.

Refund Policy: The refund policy for Courses at Tufts offerings is dependent on the offering type: whether the offering is a course, workshop or short course, or in-demand offering. Please refer to the section details to confirm the type of offering as well as any exceptions to the standard refund policy. The refund policies for each offering type are viewable here:

Remission Eligible: Yes; first day of term; all university policies apply.

Affiliated With:

  • School of Engineering- Gordon Institute