Digital Marketing: Strategy & Application

Course Description

Introduction to the dynamic world of digital marketing. Email marketing; search engine optimization (SEO); social media and content marketing; online advertising and metrics; conversions. Development of a strategic approach to digital marketing.Application of digital marketing across different contexts.

Basic Enrollment Requirements: Unofficial Transcript – Bachelor’s Degree + 3.0 GPA.

Refund Policy: The refund policy for Courses at Tufts offerings is dependent on the offering type: whether the offering is a course, workshop or short course, or in-demand offering. Please refer to the section details to confirm the type of offering as well as any exceptions to the standard refund policy. The refund policies for each offering type are viewable here: https://universitycollege.tufts.edu/policies/refunds#Courses-at-Tufts-(Academic-Year--Summer-Session)

Remission Eligible: Yes; first day of term; all university policies apply.