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Course Description

This 1-SHU module introduces communications and media theory and tools for policy and planning practitioners. Readings willcover various theories of communication and media and their roles in public policy and planning and formation of ideologies. Tools that will be introduced include strategic communications planning, narrative power analysis, messaging and framing, media relations, and social media. Students will analyze current news and communications strategies of policy and planning practitioners. Students will have ample opportunities in class to practice and role play communications and media strategies (such as mock media interviews and writing op-eds).

Basic Enrollment Requirements: Unofficial Transcript – Bachelor’s + 3.0 GPA.

Instructor Approval: Required; Please email to request permission to enroll. We typically recommend including a resume, your educational history, and 2-3 sentences as to why you are interested in taking the course.You may register for this course before receiving approval, but your enrollment will not be confirmed until approval is received. Please contact us at if you have not heard back from your instructor.

Remission Eligible: Yes; first day of term; all university policies apply.

Refund Policy: Course Policy 1

Affiliated With:

School of Arts & Sciences